Hi, I'm Sandy, a
I've built creative strategy, content and production for Netflix, Pinterest and Booking.com. I know how to take an idea from brief to delivery, across cultures and markets.
Available for work
I've worked with
Selected work
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
Concept, design and launch a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
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Campaign Design
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Creative Direction
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Data Storytelling
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
Concept, design and launch a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
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Campaign Design
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Creative Direction
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Data Storytelling
PINTEREST — CREATOR CONTENT PROGRAMS
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
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Art Direction
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Creator Strategy
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Campaign Management
PINTEREST — CREATOR CONTENT PROGRAMS
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
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Art Direction
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Creator Strategy
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Campaign Management
PINTEREST — WIDGET TIKTOK
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
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Creative Strategy
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Data Storytelling
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Creative Direction
PINTEREST — WIDGET TIKTOK
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
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Creative Strategy
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Data Storytelling
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Creative Direction
NETFLIX — CREATIVE PRODUCTION
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
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Campaign Design
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Production
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Workflow Management
NETFLIX — CREATIVE PRODUCTION
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
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Campaign Design
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Production
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Workflow Management
MIZUKI — BRANDING
A new restaurant entering Amsterdam's saturated premium dining market needed to justify a higher price point through brand.
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
MIZUKI — BRANDING
A new restaurant entering Amsterdam's saturated premium dining market needed to justify a higher price point through brand.
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
WEEKNIGHTS — BRAND STRATEGY AND IDENTITY
Built a brand identity and creative strategy for a new Amsterdam platform connecting people with social clubs and community events, from positioning and visual identity through to digital presence.
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Brand Identity
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Art Direction
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Photo & Video
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Copywriting
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Web Design
WEEKNIGHTS — BRAND STRATEGY AND IDENTITY
Built a brand identity and creative strategy for a new Amsterdam platform connecting people with social clubs and community events, from positioning and visual identity through to digital presence.
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Brand Identity
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Art Direction
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Photo & Video
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Copywriting
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Web Design
TAZZA COFFEE — BRANDING
Create a complete brand identity for an Italian artisanal coffee producer targeting premium-focused millennials.
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Brand Strategy
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Graphic design
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Web Design
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Art Direction
TAZZA COFFEE — BRANDING
Create a complete brand identity for an Italian artisanal coffee producer targeting premium-focused millennials.
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Brand Strategy
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Graphic design
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Web Design
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Art Direction