Booking.com's Year in Travel

Pioneered "Year in Travel" for Booking.com—an end-of-year review campaign that secured first place in the 2022 Hackathon and was officially launched by the company in December 2024. Assembled and directed a cross-functional team of engineers (backend and frontend) and creative specialists (copywriting, social media and UX design) to develop a fully-functioning prototype and comprehensive campaign assets within a challenging five-day timeframe. Developed campaign guidelines featuring a refreshed interpretation of the iconic Booking Blue through gradient effects, complemented by distinctive hand-drawn elements. Established clear timelines, deliverables and responsibilities while maintaining oversight of project execution, resulting in an operational prototype that exceeded expectations.