TAZZA COFFEE — BRANDING
Create a complete brand identity for an Italian artisanal coffee producer targeting premium-focused millennials.
Duration
2025
Client
Independent Concept
Services
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Brand Strategy
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Graphic design
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Web Design
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Art Direction
Challenge
The coffee market is saturated with either stripped-back Scandinavian minimalism or heavy-handed Italian heritage clichés. Tazza needed to feel authentically Italian and genuinely contemporary at the same time, without falling into either.
Solution
Developed a full brand identity including logo, custom illustrations, packaging, storefront graphics and website. The visual language reimagines Italian coffee tradition through a warmer, more playful lens, connecting heritage with a younger audience. I designed the full site and art-directed a developer to build it to my specifications.
Impact
End-to-end brand delivered from concept to live website, ready for physical retail and e-commerce. Self-initiated concept project.