Tazza Coffee Branding

Developed a comprehensive brand identity for Tazza Coffee, an artisanal coffee producer targeting premium-focused millennials. Designs included a logo, illustrations, website design and storefront graphics that reimagine Italian coffee traditions through a contemporary lens. The design features coffee-inspired tones complemented by Italian peach and azure hues alongside intentionally imperfect, hand-drawn iconography to convey playfulness. This adaptable, cross-platform identity effectively communicates Tazza's premium positioning while ensuring scalability to grow with the brand.