Selected projects
2022
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
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Campaign Design
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Creative Direction
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Data Storytelling
Concept, design and launch a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
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Campaign Design
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Creative Direction
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Data Storytelling
Concept, design and launch a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
2019-2021
PINTEREST — CREATOR CONTENT PROGRAMS
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Art Direction
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Creator Strategy
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Campaign Management
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
PINTEREST — CREATOR CONTENT PROGRAMS
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Art Direction
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Creator Strategy
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Campaign Management
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
2025
PINTEREST — WIDGET TIKTOK
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Creative Strategy
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Data Storytelling
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Creative Direction
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
PINTEREST — WIDGET TIKTOK
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Creative Strategy
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Data Storytelling
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Creative Direction
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
2023-2025
NETFLIX — CREATIVE PRODUCTION
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Campaign Design
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Production
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Workflow Management
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
NETFLIX — CREATIVE PRODUCTION
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Campaign Design
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Production
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Workflow Management
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
2026
CANVA — UK SEASONAL CREATIVE SYSTEMS
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
Design culturally-specific seasonal template suites for Canva's UK market, creating designs that feel native to British audiences rather than adapted from global creative.
CANVA — UK SEASONAL CREATIVE SYSTEMS
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
Design culturally-specific seasonal template suites for Canva's UK market, creating designs that feel native to British audiences rather than adapted from global creative.