The challenge
The existing interface relied heavily on flat, single-colour collection tiles that often felt disconnected from the shows and films they represented. The opportunity was to create a stronger relationship between the platform's visual identity and its entertainment content, making the experience feel more immersive, dynamic and editorial.
An additional challenge was working exclusively with static imagery while creating the impression of movement, energy and cinematic storytelling within a digital interface.
Solution
Developed a refreshed visual approach across SkyShowtime's streaming interface, with a focus on themed collections, editorial showcase rails and VOD channel artwork.
Themed Collections: Redesigned collection carousels, replacing generic, single-colour backgrounds with character-led imagery featuring recognisable talent from the shows themselves. This brought greater personality and relevance to each collection, creating a more immediate connection between the artwork and the content it represented.
Editorial Showcases: Designed bespoke promotional showcase rails for key entertainment titles and releases, including Wicked: For Good. Developed more immersive, cinematic compositions that gave featured content greater prominence and created a stronger sense of occasion within the platform.
VOD Channel Covers: Reimagined VOD channel artwork to feel more expressive and dynamic. Used layered imagery, character compositions, and considered cropping to add depth and movement, pushing the creative potential of static assets.
Across all touchpoints, the focus was on making the interface feel less like a collection of content thumbnails and more like a curated entertainment destination.
Outcome
Established a more content-led and visually engaging approach to SkyShowtime's platform design. By bringing characters, talent and cinematic imagery directly into the interface, the refreshed creative direction strengthened the connection between the brand and its entertainment offering.
Demonstrated how thoughtful art direction, composition and image selection could create a more dynamic streaming experience.