The challenge
Social trends move quickly, and opportunities to engage with them can disappear just as fast. The challenge was bridging the gap between emerging visual trends and accessible, ready-to-use creative content, ensuring Canva could respond to cultural moments while they were still relevant.
Solution
Identified the emerging Kinda Chic aesthetic on social media and developed free, locally relevant templates within 24 hours.
Translated the trend's visual language into a free, accessible, editable design that let users recreate the aesthetic themselves. Rather than simply following an existing trend, the approach focused on making emerging visual culture actionable through Canva's content ecosystem.
The approach was subsequently extended to other emerging trends, including 'Btw, It's Cool to Do Both' and 'Can't Hold It Down'.
Outcome
Achieved 36k+ uses in 3 months, ranking #1 among 113 Canva Creative Studio UK Instagram Post templates. Also became the #1 UK creator-made Instagram Post template during that time, helping establish a new global workflow for reactive social trend content.
Canva's UK Instagram Post
#1
Kinda Chic template uses
36k+