Sandy is a
She creates campaigns across digital and brand for companies like Netflix, Pinterest and Booking.com.
She leads work from concept through to final execution, shaping visual direction across markets and touchpoints.
Available for work
Worked with
Selected work
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
Concept, design and launch of a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
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Campaign Design
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Creative Direction
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Data Storytelling
BOOKING.COM — YEAR IN TRAVEL CAMPAIGN
Concept, design and launch of a personalised year-in-review experience for Booking.com users, giving them a shareable summary of their travel year in a format that felt native to how people consume and share content.
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Campaign Design
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Creative Direction
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Data Storytelling
PINTEREST — CREATOR CONTENT PROGRAMS
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
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Art Direction
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Creator Strategy
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Campaign Management
PINTEREST — CREATOR CONTENT PROGRAMS
Pinterest needed to deepen its cultural relevance in key verticals (art, beauty and fashion) by connecting with creators who genuinely lived in those spaces.
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Art Direction
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Creator Strategy
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Campaign Management
TAZZA COFFEE — BRANDING
Create a complete brand identity for an Italian artisanal coffee producer targeting premium-focused millennials.
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Brand Strategy
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Graphic design
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Web Design
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Art Direction
TAZZA COFFEE — BRANDING
Create a complete brand identity for an Italian artisanal coffee producer targeting premium-focused millennials.
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Brand Strategy
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Graphic design
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Web Design
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Art Direction
NETFLIX — CREATIVE PRODUCTION
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
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Campaign Design
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Production
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Workflow Management
NETFLIX — CREATIVE PRODUCTION
Lead end-to-end production of marketing assets across digital, print and OOH for one of the world's most recognised entertainment brands, directing external creative agencies across EMEA markets.
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Campaign Design
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Production
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Workflow Management
MIZUKI — BRANDING
A new restaurant entering Amsterdam's saturated premium dining market needed to justify a higher price point through brand.
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
MIZUKI — BRANDING
A new restaurant entering Amsterdam's saturated premium dining market needed to justify a higher price point through brand.
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Brand Identity
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Web Design
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Art Direction
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Photography Direction
WEEKNIGHTS — BRAND STRATEGY AND IDENTITY
Built a brand identity and creative strategy for a new Amsterdam platform connecting people with social clubs and community events, from positioning and visual identity through to digital presence.
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Brand Identity
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Art Direction
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Photo & Video
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Copywriting
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Web Design
WEEKNIGHTS — BRAND STRATEGY AND IDENTITY
Built a brand identity and creative strategy for a new Amsterdam platform connecting people with social clubs and community events, from positioning and visual identity through to digital presence.
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Brand Identity
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Art Direction
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Photo & Video
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Copywriting
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Web Design
SAVO — SOCIAL CONTENT
Define and lead the creative and content direction for a B2B premium office chair brand looking to build genuine audience engagement on social media.
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Art Direction
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Creative Strategy
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Graphic design
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Copywriting
SAVO — SOCIAL CONTENT
Define and lead the creative and content direction for a B2B premium office chair brand looking to build genuine audience engagement on social media.
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Art Direction
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Creative Strategy
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Graphic design
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Copywriting
PINTEREST — WIDGET TIKTOK
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
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Creative Strategy
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Data Storytelling
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Creative Direction
PINTEREST — WIDGET TIKTOK
Develop and pitch content concepts for Pinterest that showcase product features in a way that feels genuinely native to how people discover and engage on social platforms
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Creative Strategy
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Data Storytelling
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Creative Direction