The challenge
The challenge was not simply managing production volume, but maintaining creative quality and campaign consistency while keeping pace with an evolving release calendar.
Solution
Led end-to-end production of 3,000+ marketing assets across digital, print and out-of-home channels, acting as the central point of contact between internal stakeholders and external creative agencies.
Developed and implemented briefing templates and streamlined approval processes to improve consistency and efficiency across EMEA production teams.
Also managed social adaptations of key art for paid and organic campaigns, applying platform insights and audience engagement data to inform creative optimisation.
Outcome
Briefing and approval frameworks were adopted across EMEA agencies and production teams. Improved creative delivery consistency, reduced external agency revision cycles and increased turnaround efficiency across multiple markets.