The challenge
Booking.com had access to enormous amounts of user travel data but no engaging way to bring those insights to life. The challenge was turning raw statistics into something emotionally resonant, visually compelling and shareable, while developing the concept within a tight three-day internal hackathon.
Solution
Pioneered the concept and led creative direction for Year in Travel, a personalised travel statistics experience inspired by Spotify Wrapped. Designed the visual experience and narrative flow, translating individual user data into a series of shareable, story-format slides that felt native to how people already consume and share content.
Led the team, working closely with developers to bring the concept from initial idea to working prototype within the three-day hackathon.
Outcome
Won first place in Booking.com's internal hackathon in 2022. The concept was adopted as a recurring campaign and developed into an annual brand moment, reaching millions of users worldwide.
Hackathon Prize
First Place
Working Prototype
Within 3 days