SAVO — SOCIAL CONTENT

Define and lead the creative and content direction for a B2B premium office chair brand looking to build genuine audience engagement on social media.

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Duration

2025-2026

Client

Savo Office Chairs

Services

Art Direction

Creative Strategy

Graphic design

Copywriting

Challenge

Savo has a strong product, but their brand needed a clear creative direction and a content approach that could consistently reach the right people in a way that felt considered rather than corporate.

Solution

I led the creative and content strategy from scratch, setting the direction for how the brand should show up visually and tonally across social. That meant defining content pillars rooted in audience behaviour and iterating regularly based on what the data was telling me.

Not only did I define the content strategy, but I also brought the content to life by designing assets, motion graphics and taking photography and videography at shoots, behind the scenes and exhibitions.

Impact

Instagram engagement grew 31%, and external link taps increased 75%, results that came directly from having a strategy built around what the audience actually responded to.

Work was a part of the agency Studio Playground.
Image credit: Jacobo Campos (cover)